manifesto

a manifesto for art in the age of the internet

  1. Don’t just lurk: participate in this world of realtime, distributed, social, immersive, shared, and collaborative media. New game, new rules.
  2. Buy art online, like everything else. Buy it like you would a book, not a car. When you’re done with it, pass it on like you would a book, too. Don’t let it get so precious you shy away from it.
  3. Buy direct from the artist when you can. Trust your own taste, take a chance. You don’t need a critic, a curator, or a gallery holding your hand. (Which isn’t to say you might not like them; curators tend to be very interesting people.)
  4. Buy art for any reason at all: whim, passion, investment, fetish, curiosity, bragging rights, respect, delight, nostalgia.
  5. Not all art can be bought; some art that can be bought is only affordable by the rich. Enjoy what you find anyway. Not everything has to be owned.
  6. Link the art that you find, comment on it, blog about it, get the word out.
  7. Talk to artists online and off, question them, guide them, cheer them, challenge them, make friends with them. You may discover in the process that you are an artist. And they only sometimes bite.
  8. Open the door to sharing: encourage artists you know to make some of their work under a Creative Commons license.
  9. Bring your own stuff to the net. Make culture happen.